Diagnoses we keep seeing. Levers that actually moved the number. What we got wrong, and what we’d do differently. A short read every fortnight.
One short email a fortnight. No pitches.Diagnoses, levers, and the bets that didn’t land. One post a fortnight, each one earning its place.
Founders almost always blame the channel they can see. The real constraint usually sits one step before it, or one step after.
Read →Both inspect the same business. Only one of them hands you a sequence. Here is the difference, and why it decides whether you act or just file the PDF.
Read →Flat for two quarters, a £6k/month agency optimising the wrong metric, and a 38,000-person email list doing almost nothing. The real problem was none of those.
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